A lead is a prospective client. Leads can be classified as “cold” meaning you never talked to them. Or, a lead can be “hot” meaning that you have engaged in some form of communication.

Either way, the lead has not become a paid client yet.

You should have a running list of every single person that you talk to regarding your business. Every single person.

Lead Management should be a part of your systems. 

Day 4 of 7 Days to Better Systems is purposed to help you clarify how to capture the information of prospective clients.